Step 1: Understand what affects the price

  • Your experience and portfolio strength.
  • Scope — just a logo, or a fuller brand kit?
  • Usage — a local shop versus a national brand.
  • Revisions included before extra fees apply.

Step 2: Use a tiered package

Offer three options — basic, standard and premium. Tiers let clients self-select a budget and gently nudge them toward your middle package.

Step 3: Define the deliverables in writing

State the number of initial concepts, how many revision rounds are included, and which file formats you supply (such as SVG, PNG and a transparent version). Unlimited revisions is how a fair price turns into a loss.

Step 4: Charge for the value, not the pixels

A logo a business uses for years is worth more than the hours it took. Price for the role it plays, not the time on your screen.

Common mistakes

  • Quoting before you understand the brand and usage.
  • Offering unlimited revisions.
  • Forgetting to charge for the source files and copyright handover.

Frequently asked questions

How many revisions should I include?

Two or three rounds is common. State the limit clearly and set an hourly or flat rate for anything beyond it.

Should I charge per hour or a flat fee?

For logos, a flat project fee is usually better. Clients prefer a known price, and you are rewarded for working efficiently rather than slowly.

This is general information, not financial advice. For more on rates and clients, see our freelancing guide.