AI in Business

The point: Businesses use AI to cut costs, make better decisions, and serve customers faster. Understanding common use cases helps you spot opportunities in your own work.

Where companies use AI

• Customer service — chatbots and assistants handle common questions 24/7
• Marketing — personalised ads, content, and targeting
• Operations — predicting demand, optimising delivery, spotting defects
• Finance — fraud detection and risk scoring
• Hiring & HR — screening and scheduling (with human oversight)

How to think about AI for a business

The best opportunities are tasks that are repetitive, data-rich, and clearly defined. AI rarely replaces a whole job; more often it automates parts of many jobs, freeing people for higher-value work.

Start small

Smart companies do not "do AI" as one giant project. They pick one painful, narrow task, test an AI solution, measure the result, and expand from there.

💡 Takeaway: the winners are not the companies with the fanciest AI — they are the ones who apply simple AI to the right problems.